Ever wondered how the products and services you use daily make their way to you? Think about the software you’ve used today, the subscriptions you rely on, or the websites you browse. The average person uses about nine mobile apps daily—now multiply that by 6.3 billion smartphone users worldwide. How do all these people discover and start using these products so seamlessly?
Behind every app, subscription, and service is a Go-to-Market (GTM) team driving the process. GTM teams are responsible for bringing these products to market, ensuring the right audience hears about them, and, ultimately, making sure you and others adopt them.
GTM roles might be the perfect fit for entry-level job seekers. Keep reading to discover why these roles offer an exciting path to jumpstart your career and how Revsity can help you get there.
What Are GTM Roles?
GTM roles are focused on successfully launching products or services into the marketplace. From creating marketing strategies to implementing sales tactics, GTM teams ensure the right people learn about, understand, and use a company’s offerings. These roles span several departments: Sales, Marketing, Operations, and Customer Success.
Who’s Involved in the GTM Team?
A successful GTM strategy is a well-coordinated effort involving several key players. The Product Manager ensures the product is ready to launch, while the Marketing Manager develops strategies to attract customers. Sales teams then work to convert leads into customers, while Customer Success Managers ensure users get the most out of the product. Meanwhile, Operations Managers keep everything running smoothly behind the scenes.
Together, these roles create a seamless journey from product creation to customer satisfaction, and every step of the process offers exciting career opportunities for entry-level job seekers.
Why Are GTM Roles Perfect for Entry-Level Jobseekers?
Starting your career can be daunting. Questions like, “Will my degree help me get a job?” or “Am I even qualified?” often linger. The good news? GTM roles don’t always require specific degrees or prior experience. What matters most are the skills you bring to the table—and that’s where GTM roles truly shine for entry-level job seekers.
Let’s break down why GTM roles are an ideal fit for those just starting their careers:
Skills Over Extensive Experience
GTM roles prioritise your skills and potential, not just your resume. Companies value curiosity, communication, problem-solving, and a willingness to learn—all qualities you may have developed during school or internships.
Instead of needing years of experience, GTM roles offer a chance to dive in, learn hands-on, and develop a diverse skill set from day one. At Revsity, we provide practical courses that help you hone these skills, ensuring you’re job-ready and equipped to thrive in a GTM role.
“Revsity’s training significantly enhanced my approach to sales success. With actionable insights and practical frameworks, my skills have improved and driven measurable business outcomes. —Tosin Adesina”
High Demand and Job Security
Every company wants to bring its products to market and turn a profit, so GTM teams are always in demand. With businesses constantly launching new products and services, GTM roles offer long-term job security and growth opportunities.
By starting your career in a field with such high demand, you’re setting yourself up for success. At Revsity, we connect you with hiring companies eager to find skilled GTM professionals, helping you secure a role that aligns with your career goals.
“My B2B course training with Revsity helped me better understand the fundamentals of B2B sales, how to leverage relationships and sell myself better. Revsity also presented me with job opportunities this year, including the role I currently work in. —Olaye Ereku”
Diverse Career Opportunities
One of the most significant advantages of GTM roles is their variety. Whether you’re interested in Marketing, Sales, Operations or Customer Success, GTM roles span multiple departments, allowing you to explore different career paths.
With Revsity’s targeted courses, you can build a foundation that opens doors to diverse opportunities, allowing you to find the role that best fits your strengths and interests. As you gain experience, you’ll have the chance to advance into leadership positions or specialise in areas you enjoy most.
Clear Success Metrics
GTM roles offer transparency in how your success is measured. Whether it’s lead generation, revenue growth, or customer satisfaction, your goals are clear from day one. This means you’ll always know what’s expected and can track your progress as you go.
Your performance speaks for itself because GTM’s success is based on measurable results. When you meet or exceed those metrics, it’s easier to stand out, grow in your role, and move up the career ladder. Revsity courses are designed to teach you how to achieve these goals, equipping you with the knowledge and confidence to excel in your first role.
Networking and Industry Exposure
Networking is crucial in any career, and GTM roles naturally position you to build valuable connections. Whether working with seasoned marketers, engaging with sales clients, or collaborating with cross-functional teams, every interaction is a chance to expand your professional network.
At Revsity, we emphasise networking through our vibrant community, where you can connect with like-minded peers, industry leaders, and mentors who can guide your career. Our courses teach you the necessary skills and provide access to a network of professionals eager to support your growth. By joining Revsity’s community, you’re gaining knowledge and building relationships that will help propel your career forward. Our mentorship and job placement support also ensure you are well-positioned to succeed in the GTM field.
How Can You Land a GTM Role?
Build Your Network
Networking is essential for breaking into GTM roles. Start by attending industry events, joining webinars, and connecting with professionals on platforms like LinkedIn to build relationships in your field. But beyond that, one of the most powerful ways to expand your network is by joining a dedicated community like Revsity.
At Revsity, we offer access to a growing community of mentors, industry leaders, and peers navigating your career paths. This network allows you to ask questions, share experiences, and build meaningful connections with professionals who can offer guidance and mentorship. Whether collaborating with experts during live sessions, interacting with alumni who’ve landed GTM roles, or simply engaging in discussions that broaden your understanding of the industry, the Revsity community is an invaluable resource for your career growth.
Through this community, you’ll learn from experts and form relationships leading to mentorships, job opportunities, and long-term career advancement. The network you build here will become vital as you progress in your GTM career.
Upskill Yourself
In today’s competitive job market, building a solid operational foundation, providing value to people, and leveraging artificial intelligence (AI) tools are crucial to standing out. Employers are not just looking for candidates with traditional skills—they want professionals who can think strategically, optimise processes, and use cutting-edge technology to drive results.
At Revsity, we understand that the future of work is evolving, and that’s why our free courses focus on helping you build a strong foundation. More importantly, we emphasise how to apply these skills in real-world scenarios.
Additionally, we know that artificial intelligence is becoming an indispensable tool in modern business. Our courses introduce you to the basics of using AI in various aspects of GTM roles, from automating repetitive tasks to gaining deeper insights into customer behaviour. Learning to harness AI tools gives you a competitive edge, allowing you to work smarter, not harder.
Best of all, upskilling doesn’t have to be expensive. At Revsity, we offer free, practical courses to help you gain these valuable skills without substantial financial commitment. All you need is dedication and hard work. If you’re ready to invest your time and energy, Revsity equips you with the knowledge and tools you need to excel in your career and stand out to employers. With the right mindset and our resources, you can master the skills that will give you an unfair advantage in a highly competitive job market.
Leverage Internships
Gaining hands-on experience through internships is one of the most critical steps in kickstarting your career. Internships allow you to apply the skills you’ve developed in real-world settings, build valuable relationships, and gain insight into the day-to-day workings of a Go-to-Market (GTM) team. At Revsity, we understand how vital this experience is, so we go beyond just teaching you skills—we help you land internships that will accelerate your career.
As the leading skill-to-job platform, Revsity offers a 100% guaranteed internship placement for graduates of our courses. Upon completing your training, we connect you directly with our network of hiring companies looking for talent with your exact skill set. From fast-growing startups to established businesses, we ensure that your internship aligns with your career goals and puts your newly acquired skills to work.
Tailor Your Approach
Landing a GTM role isn’t just about highlighting your skills in a CV and clicking “Submit” in job openings—it’s about strategically targeting the right companies and using the skills you’ve developed to make a strong case for yourself. Start by researching companies actively looking for the skills you’ve built through upskilling and internships. Look for businesses that align with your interests and are likely to value the skills you’ve acquired.
Once you’ve identified these companies, take a personalised approach to reach out to recruiters and hiring managers. Instead of sending generic applications, craft tailored messages demonstrating how your unique skills can help solve their specific business challenges. Use your research to highlight areas where their team may need support and show how your skills can provide immediate value.
At Revsity, we teach you how to apply a tactical approach to job searching, including researching target companies, understanding their needs, and positioning yourself as the solution. By leveraging the skills you have gained through our courses and your research and outreach, you can effectively sell yourself to hiring managers, demonstrating that you’re qualified, proactive, and ready to contribute to their success.
Stay Informed
Success in Go-to-Market (GTM) roles requires more than mastering core skills—it demands constant curiosity and a deep understanding of the industry and market shifts. In an ever-evolving landscape, professionals who stay ahead of trends and anticipate changes thrive. Being informed isn’t just a nice to have; it’s a crucial part of succeeding in a GTM role, where market dynamics, emerging technologies, and evolving customer behaviours often drive decisions.
Conclusion
GTM roles offer entry-level job seekers an incredible opportunity to build a rewarding career. With high demand, diverse career paths, and clear success metrics, these roles provide a solid foundation for long-term growth.
At Revsity, we are committed to helping you develop the skills needed for GTM roles, connecting you with the right companies, and providing mentorship to support your journey. Whether through our free courses, guaranteed job placements, or community, we are your partner in kickstarting a rewarding career. If you are ready to start a rewarding career in a GTM role, visit Revsity to sign up for our courses today!
